Bowan Arrow is an independent B2B, channel marketing consultancy.

Bowan Arrow helps vendors and partners to maximise their joint marketing programs. We create, manage and advise on all aspects of channel marketing which includes partner demand generation programs, partner communication programs, partner program management, partner marketing education, event management, sales incentives, market research, industry awards submissions, content development and management.

Founded in 2009, Bowan Arrow is owned and managed by Andy and Louise Grant. Andy is an international marketing leader with over 18 years’, senior level IT marketing experience; gained through a number of blue-chip technology vendors, including: 3Com, Iomega, Avaya and Nortel.  Louise has 12 years of experience in Channel Operations and Program Management with a number of technology companies. These include Polycom, Avaya, 3Com and IBM.