Bowan Arrow can provide project support in all aspects of channel sales and marketing alignment.
Channel Activation is designed to build long-term business relationships between a vendor and a technology partner (reseller).
Successful partner marketing enablement programs can be measured in a variety of ways with vendors applying slight variations on the metrics that they collect, analyse and publish to determine the effectiveness of their channel partner relationships.
July 10, 2017
I recently was asked to guest tutor on the IDM (The Institute of Direct and Digital Marketing) Professional Diploma in Digital Marketing course to present a session on ‘Understanding Digital Media’.