Category Archives: Channel Marketing

Roundtables – The Power of Food & Drink

I have always liked roundtables as a networking or new business activity. I suggest roundtables to clients who are looking at alternatives to the traditional marketing mix to reach new and even existing customers. It’s an engaging activity that requires … Continue reading

Success at the Comms National Awards is not just for the winners

Bowan Arrow were proud to support the 2017 Comms National Awards, for the second year as Hospitality Sponsors. But equally important we were delighted that all four of the award submissions that we wrote on behalf of our clients Incom-CNS … Continue reading

Bowan Arrow are Hospitality Sponsors of the Comms National Awards 2017

Bowan Arrow are proud to support the 2017 Comms National Awards, for a second year as Hospitality Sponsors. These awards recognise excellence in our reseller and vendor communities and they happen to be my favorite evening in the industry event … Continue reading

Partner Marketing Education – 8×8 – Partner Connect for Marketing

In the world of B2B Marketing there is no time to stand still. So, what if you are not a B2B marketer and you run a technology business but sell B2B solutions. How do you keep up to date and … Continue reading

Channel Marketing as a Service (CMaaS)

Channel Marketing as a Service (CMaaS) sets a new standard in the delivery and management of co-branded partner marketing programmes. This breakthrough channel marketing approach bridges the gap between the partner and vendor by offering fully managed marketing campaigns facilitated … Continue reading

Being responsible, involves everyone in marketing…

When I was approached by the DMA to become a member of the newly formed responsible marketing committee, I thought about it for all of about 5 seconds and said ‘Yes’.  To be part of a committee dedicated to creating … Continue reading

2017 Comms Dealer Sales & Marketing Awards

Great to hear that the 2017 Comms Dealer Sales & Marketing Awards  are now open for entries. Now in its sixth year the awards process promises to be even bigger and better than last year! Last May, the awards finals … Continue reading

Immervox – Market Research and Business Proposition development for business growth

Immervox, a Value Added Reseller who specialise in business communication solutions wanted to engage an agency to conduct bespoke market research in their newly defined target market, based on vertical, turnover and job role. This research was then going to … Continue reading

Provide flawless event management and make your client feel on cloud nine

At Bowan Arrow we have worked with ShoreTel EMEA for over six years. In that time, we have managed a variety of marketing and channel partner activities. Originally, we were tasked with managing the ‘Accelerate Marketing Knowledge Series,’ a MasterClass … Continue reading

How are IT & Telco vendors changing their approach to Partner Marketing Enablement?

Successful partner marketing enablement programs can be measured in a variety of ways with vendors applying slight variations on the metrics that they collect, analyse and publish to determine the effectiveness of their channel partner relationships. The way that partners … Continue reading