About Us

Bowan Arrow are an independent B2B, channel marketing consultancy.

Bowan Arrow helps vendors, partners and customers to maximise their marketing programs. We create, manage and advise on all aspects of channel marketing which includes partner demand generation programs, partner communication programs, partner program management, partner marketing education, event management, sales incentives, market research, industry awards submissions, content development and management.

Founded in 2009, Bowan Arrow is owned and managed by Andy and Louise Grant. Andy is an international marketing leader with over 18 years, senior level IT marketing experience with blue-chip technology vendors including 3Com, Iomega, Avaya and Nortel.  Louise has 12 years of experience in Channel Operations and Program Management with technology companies including Polycom, Avaya, 3Com and IBM.