Margin in Voice & Data (MiVaD) has been a stand-out event on the IT Industry calendar for over a decade. The event has grown year on year and has proven invaluable to the voice and data resellers that attend and come back every year to meet new vendors and suppliers. The event provides insights into new technologies that are evolving in the SME workplace, new commercial opportunities along with knowledge of how best to market these technologies to new and existing customers.
For my third-year presenting, I have an excellent subject that should resonate with the audience ‘Marketing to Millennials’. But, what does that mean? Well, according to Google “almost, half (46 percent) of B2B buyers are millennial and if you’re not marketing to this group, you need to re-evaluate your strategy”. In my session, I will explain how B2B buying decisions are happening and who is responsible for them I will also look to dispel some Millennial myths. So, if you want to reach nearly 50% of your customer and prospect audience, make sure you come along to my session. There may even be popcorn.
The other speakers at the event include:
Find your way into the Cloud. Gary Gould, ShoreTel
Get on the SIP and WebRTC Journey. Paul Taylor, Voiceflex
Demystifying the M2M opportunity. Anton Le Saux, Zest4
How to stand out in the Crowded Hosted PBX Market. Iain Sinnott, VanillaIP
Will Cloud Business add exit value? Adam Zoldan, Knight CF
As always, I look forward to attending and presenting at Margin in Voice & Data 2017 www.margin-in-voice-data.com/ if you are attending please come and say hello.