Tag Archives: Andy Grant

Helping B2B marketers to understand GDPR

As a professional B2B marketer I have been associated with the Institute of Direct and Digital Marketing (IDM) and Direct Marketing Association (DMA) for many years now. In that time and in fact throughout my near 20 year marketing career, … Continue reading

IDM Guest Tutor – Understanding Digital Media

I recently was asked to guest tutor on the IDM (The Institute of Direct and Digital Marketing) Professional Diploma in Digital Marketing course to present a session on ‘Understanding Digital Media’.  On a sunny Friday afternoon, I would have 3.5 … Continue reading

Demand generation campaigns should create booked appointments not leads

Modern marketing departments require rapid results to feed the ever hungry sales department. Marketing leaders, particularly in the tech industries, are continually looking at how integrated marketing campaigns can help them to achieve their objectives and provide a respectable ROI. … Continue reading

Bowan Arrow are Hospitality Sponsors of the Comms National Awards 2017

Bowan Arrow are proud to support the 2017 Comms National Awards, for a second year as Hospitality Sponsors. These awards recognise excellence in our reseller and vendor communities and they happen to be my favorite evening in the industry event … Continue reading

Marketing to Millennials at Margin in Voice & Data (MiVaD)

Margin in Voice & Data (MiVaD) has been a stand-out event on the IT Industry calendar for over a decade. The event has grown year on year and has proven invaluable to the voice and data resellers that attend and … Continue reading

Channel Marketing as a Service (CMaaS)

Channel Marketing as a Service (CMaaS) sets a new standard in the delivery and management of co-branded partner marketing programmes. This breakthrough channel marketing approach bridges the gap between the partner and vendor by offering fully managed marketing campaigns facilitated … Continue reading

Getting Partner Recruitment right the first time

The ICT channel is a dynamic place. Every day we hear about the latest merger or acquisition and it seems that the speed of change is never going to slow up. Because of this consolidation of channel partners, vendors of … Continue reading

Being responsible, involves everyone in marketing…

When I was approached by the DMA to become a member of the newly formed responsible marketing committee, I thought about it for all of about 5 seconds and said ‘Yes’.  To be part of a committee dedicated to creating … Continue reading

2017 Comms Dealer Sales & Marketing Awards

Great to hear that the 2017 Comms Dealer Sales & Marketing Awards  are now open for entries. Now in its sixth year the awards process promises to be even bigger and better than last year! Last May, the awards finals … Continue reading

Immervox – Market Research and Business Proposition development for business growth

Immervox, a Value Added Reseller who specialise in business communication solutions wanted to engage an agency to conduct bespoke market research in their newly defined target market, based on vertical, turnover and job role. This research was then going to … Continue reading