Tag Archives: Andy Grant

Roundtables – The Power of Food & Drink

I have always liked roundtables as a networking or new business activity. I suggest roundtables to clients who are looking at alternatives to the traditional marketing mix to reach new and even existing customers. It’s an engaging activity that requires … Continue reading

How do mints generate leads at trade shows?

Trash and trinkets – that’s what we used to call the various items of merchandise that were required when my marketing teams were organising a trade show for one of my previous employers. If you are exhibiting at a trade … Continue reading

There seems to be two principle favourites in the race for GDPR compliance

Preparation for GDPR compliance is hitting top gear. On 25th May 2018 we will see the new GDPR framework take effect – and it offers all marketers the greatest opportunity for business transformation in a generation. The GDPR lays out … Continue reading

Helping B2B marketers to understand GDPR

As a professional B2B marketer I have been associated with the Institute of Direct and Digital Marketing (IDM) and Direct Marketing Association (DMA) for many years now. In that time and in fact throughout my near 20 year marketing career, … Continue reading

IDM Guest Tutor – Understanding Digital Media

I recently was asked to guest tutor on the IDM (The Institute of Direct and Digital Marketing) Professional Diploma in Digital Marketing course to present a session on ‘Understanding Digital Media’.  On a sunny Friday afternoon, I would have 3.5 … Continue reading

Demand generation campaigns should create booked appointments not leads

Modern marketing departments require rapid results to feed the ever hungry sales department. Marketing leaders, particularly in the tech industries, are continually looking at how integrated marketing campaigns can help them to achieve their objectives and provide a respectable ROI. … Continue reading

Bowan Arrow are Hospitality Sponsors of the Comms National Awards 2017

Bowan Arrow are proud to support the 2017 Comms National Awards, for a second year as Hospitality Sponsors. These awards recognise excellence in our reseller and vendor communities and they happen to be my favorite evening in the industry event … Continue reading

Marketing to Millennials at Margin in Voice & Data (MiVaD)

Margin in Voice & Data (MiVaD) has been a stand-out event on the IT Industry calendar for over a decade. The event has grown year on year and has proven invaluable to the voice and data resellers that attend and … Continue reading

Channel Marketing as a Service (CMaaS)

Channel Marketing as a Service (CMaaS) sets a new standard in the delivery and management of co-branded partner marketing programmes. This breakthrough channel marketing approach bridges the gap between the partner and vendor by offering fully managed marketing campaigns facilitated … Continue reading

Getting Partner Recruitment right the first time

The ICT channel is a dynamic place. Every day we hear about the latest merger or acquisition and it seems that the speed of change is never going to slow up. Because of this consolidation of channel partners, vendors of … Continue reading