Tag Archives: B2B Channel Marketing

There seems to be two principle favourites in the race for GDPR compliance

Preparation for GDPR compliance is hitting top gear. On 25th May 2018 we will see the new GDPR framework take effect – and it offers all marketers the greatest opportunity for business transformation in a generation. The GDPR lays out … Continue reading

Success at the Comms National Awards is not just for the winners

Bowan Arrow were proud to support the 2017 Comms National Awards, for the second year as Hospitality Sponsors. But equally important we were delighted that all four of the award submissions that we wrote on behalf of our clients Incom-CNS … Continue reading

IDM Guest Tutor – Understanding Digital Media

I recently was asked to guest tutor on the IDM (The Institute of Direct and Digital Marketing) Professional Diploma in Digital Marketing course to present a session on ‘Understanding Digital Media’.  On a sunny Friday afternoon, I would have 3.5 … Continue reading

Demand generation campaigns should create booked appointments not leads

Modern marketing departments require rapid results to feed the ever hungry sales department. Marketing leaders, particularly in the tech industries, are continually looking at how integrated marketing campaigns can help them to achieve their objectives and provide a respectable ROI. … Continue reading

Bowan Arrow are Hospitality Sponsors of the Comms National Awards 2017

Bowan Arrow are proud to support the 2017 Comms National Awards, for a second year as Hospitality Sponsors. These awards recognise excellence in our reseller and vendor communities and they happen to be my favorite evening in the industry event … Continue reading

Partner Marketing Education – 8×8 – Partner Connect for Marketing

In the world of B2B Marketing there is no time to stand still. So, what if you are not a B2B marketer and you run a technology business but sell B2B solutions. How do you keep up to date and … Continue reading

Party Planning for Vendors and Partners

I am currently planning our daughters’ 3rd birthday party.  I don’t particularly want the contents of our playroom spread to all corners of the house, so I have hired a local hall. Invites have been put into book bags 6 … Continue reading

Channel Marketing as a Service (CMaaS)

Channel Marketing as a Service (CMaaS) sets a new standard in the delivery and management of co-branded partner marketing programmes. This breakthrough channel marketing approach bridges the gap between the partner and vendor by offering fully managed marketing campaigns facilitated … Continue reading

Getting Partner Recruitment right the first time

The ICT channel is a dynamic place. Every day we hear about the latest merger or acquisition and it seems that the speed of change is never going to slow up. Because of this consolidation of channel partners, vendors of … Continue reading

Being responsible, involves everyone in marketing…

When I was approached by the DMA to become a member of the newly formed responsible marketing committee, I thought about it for all of about 5 seconds and said ‘Yes’.  To be part of a committee dedicated to creating … Continue reading