Tag Archives: B2B Marketing

Success at the Comms National Awards is not just for the winners

Bowan Arrow were proud to support the 2017 Comms National Awards, for the second year as Hospitality Sponsors. But equally important we were delighted that all four of the award submissions that we wrote on behalf of our clients Incom-CNS … Continue reading

Helping B2B marketers to understand GDPR

As a professional B2B marketer I have been associated with the Institute of Direct and Digital Marketing (IDM) and Direct Marketing Association (DMA) for many years now. In that time and in fact throughout my near 20 year marketing career, … Continue reading

Pick a number, any number…

Douglas Adams said that the meaning of life is 42…or is it 39…or is it 46? One of the most difficult things within an organisation is to agree on a number.  If you ask Finance what the revenue of a … Continue reading

Demand generation campaigns should create booked appointments not leads

Modern marketing departments require rapid results to feed the ever hungry sales department. Marketing leaders, particularly in the tech industries, are continually looking at how integrated marketing campaigns can help them to achieve their objectives and provide a respectable ROI. … Continue reading

Bowan Arrow are Hospitality Sponsors of the Comms National Awards 2017

Bowan Arrow are proud to support the 2017 Comms National Awards, for a second year as Hospitality Sponsors. These awards recognise excellence in our reseller and vendor communities and they happen to be my favorite evening in the industry event … Continue reading

Partner Marketing Education – 8×8 – Partner Connect for Marketing

In the world of B2B Marketing there is no time to stand still. So, what if you are not a B2B marketer and you run a technology business but sell B2B solutions. How do you keep up to date and … Continue reading

Party Planning for Vendors and Partners

I am currently planning our daughters’ 3rd birthday party.  I don’t particularly want the contents of our playroom spread to all corners of the house, so I have hired a local hall. Invites have been put into book bags 6 … Continue reading

Getting Partner Recruitment right the first time

The ICT channel is a dynamic place. Every day we hear about the latest merger or acquisition and it seems that the speed of change is never going to slow up. Because of this consolidation of channel partners, vendors of … Continue reading

2017 Comms Dealer Sales & Marketing Awards

Great to hear that the 2017 Comms Dealer Sales & Marketing Awards  are now open for entries. Now in its sixth year the awards process promises to be even bigger and better than last year! Last May, the awards finals … Continue reading

Marketing Planning prevents poor footwear choices when visiting a farm

Last weekend, we wanted to get out of the house, get some fresh air and have a family adventure. We decided we would visit a local farm where we have visited before as they were having a ‘Lambing Open Day’. … Continue reading