Tag Archives: Partner Marketing

Roundtables – The Power of Food & Drink

I have always liked roundtables as a networking or new business activity. I suggest roundtables to clients who are looking at alternatives to the traditional marketing mix to reach new and even existing customers. It’s an engaging activity that requires … Continue reading

How do mints generate leads at trade shows?

Trash and trinkets – that’s what we used to call the various items of merchandise that were required when my marketing teams were organising a trade show for one of my previous employers. If you are exhibiting at a trade … Continue reading

There seems to be two principle favourites in the race for GDPR compliance

Preparation for GDPR compliance is hitting top gear. On 25th May 2018 we will see the new GDPR framework take effect – and it offers all marketers the greatest opportunity for business transformation in a generation. The GDPR lays out … Continue reading

Pick a number, any number…

Douglas Adams said that the meaning of life is 42…or is it 39…or is it 46? One of the most difficult things within an organisation is to agree on a number.  If you ask Finance what the revenue of a … Continue reading

Demand generation campaigns should create booked appointments not leads

Modern marketing departments require rapid results to feed the ever hungry sales department. Marketing leaders, particularly in the tech industries, are continually looking at how integrated marketing campaigns can help them to achieve their objectives and provide a respectable ROI. … Continue reading

Bowan Arrow are Hospitality Sponsors of the Comms National Awards 2017

Bowan Arrow are proud to support the 2017 Comms National Awards, for a second year as Hospitality Sponsors. These awards recognise excellence in our reseller and vendor communities and they happen to be my favorite evening in the industry event … Continue reading

Marketing to Millennials at Margin in Voice & Data (MiVaD)

Margin in Voice & Data (MiVaD) has been a stand-out event on the IT Industry calendar for over a decade. The event has grown year on year and has proven invaluable to the voice and data resellers that attend and … Continue reading

Partner Marketing Education – 8×8 – Partner Connect for Marketing

In the world of B2B Marketing there is no time to stand still. So, what if you are not a B2B marketer and you run a technology business but sell B2B solutions. How do you keep up to date and … Continue reading

Party Planning for Vendors and Partners

I am currently planning our daughters’ 3rd birthday party.  I don’t particularly want the contents of our playroom spread to all corners of the house, so I have hired a local hall. Invites have been put into book bags 6 … Continue reading

Channel Marketing as a Service (CMaaS)

Channel Marketing as a Service (CMaaS) sets a new standard in the delivery and management of co-branded partner marketing programmes. This breakthrough channel marketing approach bridges the gap between the partner and vendor by offering fully managed marketing campaigns facilitated … Continue reading