Tag Archives: vendor marketing

Pick a number, any number…

Douglas Adams said that the meaning of life is 42…or is it 39…or is it 46? One of the most difficult things within an organisation is to agree on a number.  If you ask Finance what the revenue of a … Continue reading

Demand generation campaigns should create booked appointments not leads

Modern marketing departments require rapid results to feed the ever hungry sales department. Marketing leaders, particularly in the tech industries, are continually looking at how integrated marketing campaigns can help them to achieve their objectives and provide a respectable ROI. … Continue reading

Partner Marketing Education – 8×8 – Partner Connect for Marketing

In the world of B2B Marketing there is no time to stand still. So, what if you are not a B2B marketer and you run a technology business but sell B2B solutions. How do you keep up to date and … Continue reading

Party Planning for Vendors and Partners

I am currently planning our daughters’ 3rd birthday party.  I don’t particularly want the contents of our playroom spread to all corners of the house, so I have hired a local hall. Invites have been put into book bags 6 … Continue reading

Channel Marketing as a Service (CMaaS)

Channel Marketing as a Service (CMaaS) sets a new standard in the delivery and management of co-branded partner marketing programmes. This breakthrough channel marketing approach bridges the gap between the partner and vendor by offering fully managed marketing campaigns facilitated … Continue reading

Getting Partner Recruitment right the first time

The ICT channel is a dynamic place. Every day we hear about the latest merger or acquisition and it seems that the speed of change is never going to slow up. Because of this consolidation of channel partners, vendors of … Continue reading

2017 Comms Dealer Sales & Marketing Awards

Great to hear that the 2017 Comms Dealer Sales & Marketing Awards  are now open for entries. Now in its sixth year the awards process promises to be even bigger and better than last year! Last May, the awards finals … Continue reading

Provide flawless event management and make your client feel on cloud nine

At Bowan Arrow we have worked with ShoreTel EMEA for over six years. In that time, we have managed a variety of marketing and channel partner activities. Originally, we were tasked with managing the ‘Accelerate Marketing Knowledge Series,’ a MasterClass … Continue reading

How are IT & Telco vendors changing their approach to Partner Marketing Enablement?

Successful partner marketing enablement programs can be measured in a variety of ways with vendors applying slight variations on the metrics that they collect, analyse and publish to determine the effectiveness of their channel partner relationships. The way that partners … Continue reading

Invest in marketing programs for the return, not the glory

We all love statistics and reviewing marketing metrics can get kind of addictive or maybe that’s just me? The balance of the science and the art thing is what makes marketing such an interesting, diverse and challenging profession. Marketing is … Continue reading